Oticon BrainHearing Technology


There has been a technological revolution in hearing aids.
At Oticon, they think brain-first.


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What do you want your hearing to be like?

It’s a question we seldom consider, but perhaps we should. After all, hearing is one
of our major senses for connecting us to the world.

At Oticon, they think hearing should be as natural as possible and free from
constraints. It should work the way nature intended – even if you have a hearing loss
and need hearing aids. In fact, especially if you need hearing aids.


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Why your brain plays an important part in your hearing.

Oticon also believe the key to better hearing is in the brain. Hearing is thinking,
after all! Our ears gather sound, but it’s in the brain the sound is understood. In fact,
the brain is our world’s best sound processor!

It makes sense then that your brain should get all the sounds around you. To get
a sense of how important this is, consider the following example.


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Imagine you are out walking

You are with your best friend in a park, chatting about the day’s events. All of the sudden, you
see another friend to the right, and turn to say hi, but your attention switches to the sound of
running footsteps coming from behind you. Your brain tells you that a runner is about to pass, so

you wait to approach your friend until the runner is well past you.

Now imagine you can't hear the runner’s footsteps, so you can’t switch your attention to the
sound. You would have crashed into each other and both of you would have probably been

startled and confused.



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Clearly, your brain work’s best if it gets the sounds all around you – just as nature

This means good hearing aids shouldn’t simply make sounds loud enough. They
should give your brain more access to all the meaningful sounds around you and
help it naturally understand the sounds you hear.

Because their hearing aids do this, they require less effort to understand sounds,
which leaves more mental resources for other things like thinking and remembering.
Oticon call this brain-first approach to making hearing aids BrainHearing. Since
2010, it’s been at the foundation of everything they do at Oticon. And it’s a complete
revolution from how the industry traditionally designs hearing aids.

Brain-friendly hearing aids are the answer.
The good news is that now they know better, and at Oticon they make brain-friendly
hearing aids.

Oticon now know that your brain needs access to all meaningful sounds – not just
speech – in order to work in a natural way.
Then, when your brain has all the information it needs, it can naturally orient itself
and then focus on what you choose.

This is the way the brain naturally makes sense of sound, so this is what our brain-
friendly hearing aids are designed to help your brain do.

The results are impressive. Brain-friendly hearing aids can reduce the strain on your
brain (the cognitive load), leaving you less tired.

They can also give you a more natural, pleasant, and balanced soundscape, instead
of simply amplifying individual sound sources.

How would you like hearing like that?

Try It for Free with Our 6 Weeks Trial and Experience Brain-Friendly Technology.